Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries under the PRADA, Miu Miu, Church’s, and Car Shoe brands, and employs people of over 100 nationalities. The acquisition of Pasticceria Marchesi 1824 marked the Group’s entry into the food sector, applying the same high-quality standards. Also highly proactive in the field of art, the Prada Group strengthens its presence through contemporary art projects that are constantly evolving.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the pursuit of excellence. The engine of our success is the importance and value we place on the talent and passion of our people, which drives their professional growth.
JOB PURPOSE
The CRM Manager is responsible for developing and reinforcing a customer centric culture across different areas of the business ensuring the correct localization and execution of the global CRM strategy for the region.
RESPONSIBLITIES
- Develop and implement the CRM strategy for Korea (guaranteeing the localization and execution of brand’s Global CRM strategy) for all group brands in the territory
- Design, develop, implement and monitor customer engagement initiatives (through clienteling and client outreach initiatives) to drive loyalty and repeat business across different segments of the customer base
- Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives)
- Support stores in the implementation of the clienteling strategy and CRM best practices
- Budgeting and cost oversight for each brand’s loyalty budget including gifting, experiences and festivity moments including the measurement and tracking of ROI
- Oversee and manage local training materials and training sessions across the territory on specific CRM topics including clienteling strategy, CRM best practices (eg. data capture and customer contactability) and commercial initiatives
- Contribute from a CRM and clienteling perspective with other departments to the development and implementation of new product launches, new events, client experiences, etc.
- Oversee and be the local point of reference on all aspects of CRM reporting and dashboards
- Be the local point of reference for all aspects of clienteling digital tools
- Be the local point of reference for the territory on the Net Promoter System (eg. customer survey)
KNOWLEDGE AND SKILLS
- Bachelor’s Degree in Marketing, Business or Engineering (MBA preferred)
- At least 10+ years of experience in business development, strategy, client development (Luxury industry is preferable but financial industry or consulting experience is also welcomed)
- Excellent communication and client relations skills
- Proven track record of identifying opportunities, designing and implementing strategies to develop business through customer relationships
- Expertise in Excel and PowerPoint to create effective presentations and experience drawing conclusions and recommendations from reports
- Experience in database management
- Flexibility with regional and international travel
- Familiarity with competitive marketplace and passion for consumer trends and development of personal customer relationships
- Experience in luxury, fashion, hospitality or high-end retail preferred
- Fluent in both English and local language (Korean) is a MUST
DISCLAIMERS
- Applications will be reviewed on a rolling basis, and the position may be filled before the application deadline. We encourage interested candidates to apply as soon as possible.
- The responsibilities listed in this job description are not exhaustive and may be subject to change as business needs evolve.
- Applicants must be legally authorized to work in Korea without company sponsorship.
- Any false or misleading information provided during the application process may result in the withdrawal of an offer or termination of employment if discovered after hiring.
Diversity is an essential element of social sustainability and a core value of the Prada Group.
Respecting each individual's unique characteristics is the foundation for creating an inclusive work environment where everyone can fully realize their potential. Today, in an increasingly integrated and globalized society, one of the key goals of the Prada Group is to understand and support each member so, they can achieve their objectives and aspirations. The Prada Group is made up of employees from over 104 countries, cultures, nationalities, and backgrounds. Our commitment to equal opportunities is reflected not only in recruitment but also in our compensation and benefits systems.
For more information, please visit Careers at Prada Korea.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries under the PRADA, Miu Miu, Church’s, and Car Shoe brands, and employs people of over 100 nationalities. The acquisition of Pasticceria Marchesi 1824 marked the Group’s entry into the food sector, applying the same high-quality standards. Also highly proactive in the field of art, the Prada Group strengthens its presence through contemporary art projects that are constantly evolving.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the pursuit of excellence. The engine of our success is the importance and value we place on the talent and passion of our people, which drives their professional growth.
JOB PURPOSE
The CRM Manager is responsible for developing and reinforcing a customer centric culture across different areas of the business ensuring the correct localization and execution of the global CRM strategy for the region.
RESPONSIBLITIES
- Develop and implement the CRM strategy for Korea (guaranteeing the localization and execution of brand’s Global CRM strategy) for all group brands in the territory
- Design, develop, implement and monitor customer engagement initiatives (through clienteling and client outreach initiatives) to drive loyalty and repeat business across different segments of the customer base
- Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives)
- Support stores in the implementation of the clienteling strategy and CRM best practices
- Budgeting and cost oversight for each brand’s loyalty budget including gifting, experiences and festivity moments including the measurement and tracking of ROI
- Oversee and manage local training materials and training sessions across the territory on specific CRM topics including clienteling strategy, CRM best practices (eg. data capture and customer contactability) and commercial initiatives
- Contribute from a CRM and clienteling perspective with other departments to the development and implementation of new product launches, new events, client experiences, etc.
- Oversee and be the local point of reference on all aspects of CRM reporting and dashboards
- Be the local point of reference for all aspects of clienteling digital tools
- Be the local point of reference for the territory on the Net Promoter System (eg. customer survey)
KNOWLEDGE AND SKILLS
- Bachelor’s Degree in Marketing, Business or Engineering (MBA preferred)
- At least 10+ years of experience in business development, strategy, client development (Luxury industry is preferable but financial industry or consulting experience is also welcomed)
- Excellent communication and client relations skills
- Proven track record of identifying opportunities, designing and implementing strategies to develop business through customer relationships
- Expertise in Excel and PowerPoint to create effective presentations and experience drawing conclusions and recommendations from reports
- Experience in database management
- Flexibility with regional and international travel
- Familiarity with competitive marketplace and passion for consumer trends and development of personal customer relationships
- Experience in luxury, fashion, hospitality or high-end retail preferred
- Fluent in both English and local language (Korean) is a MUST
DISCLAIMERS
- Applications will be reviewed on a rolling basis, and the position may be filled before the application deadline. We encourage interested candidates to apply as soon as possible.
- The responsibilities listed in this job description are not exhaustive and may be subject to change as business needs evolve.
- Applicants must be legally authorized to work in Korea without company sponsorship.
- Any false or misleading information provided during the application process may result in the withdrawal of an offer or termination of employment if discovered after hiring.
Diversity is an essential element of social sustainability and a core value of the Prada Group.
Respecting each individual's unique characteristics is the foundation for creating an inclusive work environment where everyone can fully realize their potential. Today, in an increasingly integrated and globalized society, one of the key goals of the Prada Group is to understand and support each member so, they can achieve their objectives and aspirations. The Prada Group is made up of employees from over 104 countries, cultures, nationalities, and backgrounds. Our commitment to equal opportunities is reflected not only in recruitment but also in our compensation and benefits systems.
For more information, please visit Careers at Prada Korea.